iEX, Idea Exchange 2013


You're invited

Give new meaning to your brand in this always-on world. Join visionary storytellers and world-class gamechangers for a day of insight and inspiration.

29 May


Game-Changing Storytellers

Spend a day with these visionary storytellers to get inspired to scape a richer story for your consumers.

Speakers >


London Film Museum – South Bank, London

Located on the first floor of County Hall next to the London Eye.

Nearest Tube: Waterloo / Nearest Train: Charing Cross, Waterloo

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Storytelling in a connected world

Humankind today holds unprecedented power. This empowerment of consumers has opened up a world of possibilities for making brand stories meaningful through a never-ending landscape. Experience story as you’ve not heard it before: StoryscapingSM.


We've secured a block of rooms at reduced rates with hotels near the London Film Museum. If you'd like to take advantage of these iEX rates, or if you need any other help with accommodation, please contact

Keynote Speaker

Vivienne Westwood

This legendary British designer gives people a provocative new way to express their personal stories through fashion.

Keynote Speaker

Steven Levitt

Named one of Time magazine's 100 People Who Shape Our World, the economist and best-selling co-author of Freakonomics utilises the insights from data to help us understand human behaviours.

Keynote Speaker

James Cameron

Visionary Oscar®-winning director and film writer James Cameron continues to blaze new trails in storytelling through uniting the power of technology with universal truths of human experience.

Keynote Speaker

Heston Blumenthal

Three-starred Michelin chef Heston Blumenthal tells unique stories through combining traditional gastronomy with modern technology – fueling conversations long after the experience.

  • Speaker Story
  •   Registration / Breakfast
  • Alan Herrick

    Sapient President & CEO
  • Nigel Vaz

    SapientNitro Senior Vice President and Managing Director, Europe
    Introduction to StoryscapingSM
  • Steven Levitt

    Economist and Author
    The Role of Data in Connecting with Customers
  •   Coffee Break
  • Donald Chesnut

    SapientNitro Chief Experience Officer
    Measuring the Value of Brand
  • Heston Blumenthal

    Celebrity Chef and Culinary Innovator
    Storytelling through the Senses
  •   Lunch: Featuring a Nitro demonstration by Heston Blumenthal
  • Dame Vivienne Westwood

    Keynote Interview
    Acclaimed Fashion Designer
    The Consumer as Hero: Moderated Q&A Discussion
  • Malcolm Poynton

    SapientNitro Chief Creative Officer
    The Future of Brand Storytelling
  • James Cameron

    Oscar®-winning Writer and Director
    Redefining Engagement: How Imagination and Technology Changed Storytelling in Film
  •   Cocktail Reception